Vivified
Vivified is defined as " to bring to life" or "to make more vivid or striking". The characteristics found in this definition are found in Vivified, a tech start-up that focuses on optimization of brand analytics across web and social platforms through integration with visibility tools and content strategy recommendations, to bring a brand back to life in the digital sphere. Bright and energetic colors convey the young attitude and fresh approach Vivified brings to the table, with the i's in the logo gradually growing in size as a nod to analytics charts and to reflect the growth of online engagement.
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When designing the headquarters of Vivified the main goals were to maximize natural lighting and comfort for an inviting workspace that allows clients to feel at-ease, while allowing remote employees to enjoy an atmosphere that feels like home. Colorful and intuitive wayfinding makes it easier for clients or people unfamiliar with the office layout to go to where they need to go with ease. Spaces that cater to collaborative work, and value innovation with the integration of technology.
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